IT IS EASIER TO BE THE BEST WITH INTERNET `99

IT IS EASIER TO BE THE BEST WITH INTERNET `99

Prague, Hotel Ambassador, February 23, 1999

This briefing was organised with great urgency for the top management in Czech business to seize the opportunities offered by the Internet – possibly the most important technology of the past few years.

Internet is too important to be left to specialists. As in all things, a clear and decisive strategy from the top management team is fundamental to success. Only the CEO and his or her close colleagues can bring the vision and leadership that distinguishes the best from the others.

All of the speakers, most of them representing internationally known multinational companies, tried to transfer, in a straightforward way, the best of their knowledge and experience on how their companies use the Internet. They shared their thinking and the lessons they have learned along the way. Some of them have achieved outstanding results.